If you know me, you know I absolutely love statistics — from hockey’s Corsi and Fenwick to NBA PER and assist-to-turnover ratios. But manually digging through box scores, spreadsheets, and multiple websites? That used to eat up hours. Enter AI.
Game‑Time Analytics
With ChatGPT, I can ask something like: “Compare Elias Pettersson’s 5-on-5 points per 60 min vs Leon Draisaitl over the past three seasons.” In seconds, I get a clean comparison — no platform-hopping required. Same goes for basketball stats: clutch shooting percentages, defensive win shares, usage rates — all at my fingertips with simple prompts.
AI at Helio Interactive
As a social media specialist at Helio Interactive, data drives everything. I track CTR, engagement rate, comments, video views, saves — dozens of metrics across platforms. Doing this manually? Impossible. That’s why I lean on AI-powered analytics platforms like Hootsuite.
Hootsuite’s dashboard tracks hundreds of metrics across Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube and more. Its AI-powered analytics identify which posts get the most clicks, which video formats drive comments, and which hashtags outperform others. Plus, their AI assistant (OwlyGPT) suggests optimal posting times and caption ideas.
Trusted Figures & ROI
- AI-generated ad creatives can boost CTR by up to 47% and lower cost-per-acquisition by 29%.
- Businesses using AI in social media typically see 15–25% increases in engagement.
- Globally, 69% of marketers now incorporate AI into their strategies — a jump from 61% last year.
That means Hootsuite doesn’t just provide reports — it gives me actionable insights based on real performance data, helping me optimize campaigns and report ROI.
From Sports to Social
The crossover is clear: I use AI to compare player X’s shooting vs player Y — and then to compare Post A’s CTR vs Post B’s reach. AI frees me to focus on strategy and creativity instead of number-crunching. It’s the same thrill: uncovering hidden advantages, whether I’m analyzing the power play or A/B testing a branded carousel.
Let’s Wrap It Up
I love that AI helps me dive deep into sports stats for fun. Even better? It powers smarter, faster decisions at Helio Interactive — helping me optimize campaigns, prove value, and let data drive our creativity. Whether it’s tracking Mora’s assist-per-game or tweaking hashtag strategy, AI saves me time and improves outcomes.
Curious how AI-driven insights and user-generated content can boost your campaign results? Let’s talk about bringing UGC and smart analytics to your brand. Contact us to get started.
