Here are 6 practical tips to help you stay one step ahead—and keep your creative or digital marketing team on track.
1. Prioritize Like a Pro
Agencies move fast, so not all tasks carry equal weight. Learn to distinguish between what’s urgent and what’s important. Use tools like the Notion, Google tasks or colour-coded task lists to help your team focus on what truly matters.
Tip: Set daily priorities in collaboration with team leads to align on immediate needs.
2. Master the Art of Calendar Control
Meetings are essential—but they can also derail productivity. Keep a tight handle on schedules by grouping meetings, protecting focus time, and blocking off periods for deep work.
Tip: Use shared calendars and tools like Calendly or Google Appointment Schedule to reduce scheduling chaos.
3. Be the Bridge Between Teams
Creative teams and account teams often speak different languages. Admins are perfectly placed to translate expectations, track progress, and ensure nothing gets lost in the shuffle.
Tip: Maintain clear documentation and always confirm action items in writing.
4. Create & Maintain a Centralized System
From project timelines to asset folders, having a centralized system is crucial. Whether it’s Notion, or Google Drive, make sure everything is labeled, and easy to find.
Tip: Schedule regular “clean-up” sessions to keep files and folders up to date.
5. Anticipate the Bottlenecks
In busy environments, delays are inevitable—but many are preventable. Track common slowdowns (e.g., waiting on approvals or missing assets) and work to build processes that preempt them.
Tip: Create a pre-launch checklist to streamline approvals and avoid repeat delays.
6. Stay Calm and Communicate Clearly
When pressure rises, clarity is key. Be the calm voice in the room—concise, solutions-focused, and proactive. Clear communication keeps teams aligned and projects moving forward.
Tip: Use status updates and stand-ups to keep everyone in the loop without overwhelming inboxes.
Final Thoughts
Admins don’t just manage logistics—they empower teams to do their best work. With these six tips, you’ll not only survive agency life—you’ll help your team thrive under pressure.
